03/17/2026

[IMAGE 1: Hero image – Various paper samples of different weights and finishes fanned out on a table]
Alt text: “Printing paper weight guide – different GSM paper types for printing in Dubai”
Size: 1200 x 630px

One of the most common questions we hear from customers is: “What paper should I use?” The answer depends on what you’re printing, how it will be used, and the impression you want to make. This guide breaks down everything you need to know about paper weight, types, and finishes for printing in Dubai.

What Does GSM Mean?

GSM stands for grams per square metre, and it’s the standard measurement for paper weight worldwide. A higher GSM means a thicker, heavier sheet of paper. Think of it this way: standard printer paper is around 80 GSM. A business card is typically 350-400 GSM. The higher the number, the more substantial the paper feels in your hand.

Paper Weight by Product Type

[IMAGE 2: Infographic showing different GSM ranges matched with product types – flyers, brochures, business cards, letterheads]
Alt text: “Paper weight GSM guide by product type – flyers, brochures, business cards, and more”
Size: 800 x 500px

Flyers and leaflets work best at 130-170 GSM. This range provides enough sturdiness to feel professional while remaining light enough for easy distribution. For flyers meant for outdoor distribution in Dubai, glossy lamination at 170 GSM helps resist humidity.

Brochures typically use 170-250 GSM for inner pages and 300 GSM for covers. The heavier cover creates a premium first impression when someone picks up your brochure, while the lighter inner pages keep the brochure easy to fold and handle.

Business cards require 350-400 GSM as a minimum. This weight gives cards the rigidity needed to survive being carried in wallets and card holders. Sandwich business cards, which bond multiple layers together, can exceed 600 GSM for an ultra-premium feel.

Letterheads and envelopes use 100-120 GSM. This weight is compatible with standard printers and feels professional for business correspondence. It’s heavy enough to feel substantial but light enough for posting and handling.

Certificates and diplomas use 250-350 GSM to convey importance and formality. The weight of the paper itself communicates that the certificate has value, which is essential for awards, qualifications, and recognition documents.

Notebooks use 80-100 GSM for inner pages (smooth writing surface) and 250-300 GSM for covers (protection and branding).

Coated vs Uncoated Paper

[IMAGE 3: Side-by-side comparison of coated and uncoated paper showing the difference in print quality and texture]
Alt text: “Coated vs uncoated paper comparison for printing in Dubai”
Size: 800 x 500px

Coated paper has a thin layer of coating (clay or polymer) applied to the surface, resulting in a smoother finish that reproduces colours more vibrantly. It’s ideal for brochures, flyers, and any material with photographs or colourful graphics.

Uncoated paper has no surface coating, giving it a more natural, textured feel. It’s better for writing on (making it essential for letterheads and notepads) and offers a more organic, approachable aesthetic.

Matte vs Glossy Finish

Matte lamination provides a smooth, non-reflective surface that looks sophisticated and modern. It resists fingerprints and glare, making it easy to read in any lighting. Matte is currently the most popular choice for business cards and corporate materials in Dubai.

Glossy lamination gives materials a shiny, reflective surface that makes colours appear more vivid and saturated. It’s perfect for photograph-heavy materials like property brochures, restaurant menus, and product catalogues.

[IMAGE 4: Close-up showing matte vs glossy lamination finish on printed materials]
Alt text: “Matte vs glossy lamination finish comparison for print materials in Dubai”
Size: 800 x 500px

Paper and Dubai’s Climate

Dubai’s high humidity, particularly from May through October, can affect printed materials. Unlaminated paper can absorb moisture, causing warping or softening. We strongly recommend lamination (matte or glossy) for any materials that will be stored, displayed, or distributed outdoors. Business cards, in particular, should always be laminated to maintain their shape and appearance in your wallet or card holder.

For outdoor signage and stickers, vinyl materials offer far better durability than paper in Dubai’s climate. Our vinyl stickers are waterproof and UV-resistant, designed specifically for the harsh conditions of outdoor use in the UAE.

Quick Reference: GSM Guide

[IMAGE 5: Stack of different printed products (business cards, brochures, flyers, letterheads) showing paper thickness differences]
Alt text: “Different paper weights for printing – from flyers to business cards at Perklets Print Dubai”
Size: 800 x 500px

Get Expert Paper Advice from Perklets

Not sure which paper is right for your project? At Perklets Print, we help Dubai businesses choose the perfect combination of paper, weight, and finish for every project. From lightweight flyers to ultra-thick sandwich business cards, we stock a wide range of premium papers to match your vision and budget.

Need help choosing? Contact Perklets today and we’ll recommend the perfect paper for your needs. Call +971 50 672 7786 or WhatsApp us for instant advice.

Frequently Asked Questions

What GSM is best for business cards?

350 GSM is the industry standard. For premium cards, go with 400+ GSM or sandwich cards at 600+ GSM.

Should I choose matte or glossy finish?

Matte is best for a modern, sophisticated look and resists fingerprints. Glossy is ideal for photo-heavy materials where you want colours to pop.

Does Dubai’s humidity affect printed materials?

Yes. We recommend lamination (matte or glossy) for all printed materials to protect against moisture, especially items stored or distributed outdoors.

What’s the difference between coated and uncoated paper?

Coated paper has a smooth surface that makes colours vibrant – ideal for brochures and flyers. Uncoated paper has a natural texture and is better for writing on – ideal for letterheads and notebooks.

Can I see paper samples before ordering?

Yes, visit our office in Bur Dubai to see and feel different paper options before placing your order.